2026 Sponsorship Kit

PARTNER WITH US
AND ELEVATE YOUR BRAND

We are actively seeking sponsors for our podcast and live show experience. Join industry leaders in reaching the most engaged cybersecurity audience.

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>About Us_

THE BARCODE EXPERIENCE

About BarCode

BarCode is an award-winning podcast that explores the technology, personalities, criminals and heroes shaping modern global security. The BarCode experience is designed to mimic the informal educational aspects of in-person cybersecurity events and meet ups, without corporate boundary lines.

  • Podcast and live events explore modern security topics
  • Expert discussions on pressing cyber challenges and emerging trends
  • Aims to help professionals strengthen their organizations' cyber defenses
  • Showcases the most influential, bleeding edge researchers and professionals
  • Provides a laid-back atmosphere with a non-corporate feel
The Host

Chris Glanden

Chris Glanden is a cybersecurity influencer, advisor and prolific content creator with over 20 years of enterprise experience. A former security architect, he now operates Barcode Security and hosts the BarCode podcast.

Passionate about creative storytelling, Chris also writes and directs cyber-inspired indie films. With a dedicated following and network, his engaging approach to educating the global security community through entertainment has solidified his status as a thought leader.

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>General Metrics_

THE NUMBERS THAT MATTER

150+
Episodes
49
Live Shows
200K+
Downloads
45K+
Followers
35
Conferences
100%
Entertained
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>The Rundown_

REACH, AUDIENCE & CAMPAIGN OBJECTIVES

Reach
200-250 Live Attendees
Podcast Release to over 25K
Live Streamed via multiple platforms
700 Newsletter Subscribers
Social Media Coverage to Over 45K
Audience Demo

Practitioners from Analyst up to CISO

Leadership28%
Practitioners24%
Directors18%
Researchers13%
Influencers8%
Students5%
Other4%
Campaign Goals
>We're looking for leads
>We'd love to share our story
>We need more visibility
>We aim to disrupt the space
>We want to claim a niche
>We want to spark dialogue
Live Performance Locations
Coast to Coast Coverage
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>Audience Demographics_

LIVE EVENT DATA — PRACTITIONERS FROM ANALYST UP TO CISO

Loading live data...
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>Testimonials_

WHAT ATTENDEES AND SPONSORS ARE SAYING

Attendee Feedback

"When we come to events like this during Black Hat, we get to be a part of a podcast AND we get to listen to a podcast. We get to hear insights from individuals and experts that we couldn't get in many other people's work. Insights from Chris that get very deep, as technical as you need to go, to something that will cover an industry as a whole."

Live Podcast / Party Attendee

Black Hat

Sponsor Feedback

"TuxCare has had an exceptional experience working with BarCode and highly recommends the podcast to other organizations looking to advertise in the live podcast realm. Chris is extremely knowledgeable about cybersecurity and covers topics that are at the forefront of the industry."

Senior Social Media Manager

TuxCare

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>Sponsorship Tiers_

CHOOSE YOUR LEVEL OF ENGAGEMENT

Bronze
$5K

ENTRY-LEVEL SUPPORT WITH ESSENTIAL BRAND MENTIONS

  • Sponsor Shoutouts During Show
  • Sponsor Name Listed on Signage & Promotional Material
  • Logo Placement in Podcast Release Media
  • Sanitized Registration List with Contacts
Get Started
Silver
$10K

SOLID EXPOSURE WITH FOCUSED BRANDING OPPORTUNITIES

  • Sponsor Logo on Custom Coasters
  • Sponsored Giveaways / Raffles
  • Sponsor Shoutouts During Show
  • Brand on Signage and Promotional Material
Get Started
Gold
$15K

STRONG VISIBILITY BOTH ON-SITE AND THROUGH DIGITAL CHANNELS

  • Logo Signage on or Near Stage
  • Brand on Signage, Promo Material and Podcast Media
  • Sponsor Logo on Custom Coasters
  • Dedicated Space to Distribute Promotional Material
Get Started
Most Popular
Platinum
$20K

TOP-TIER EXPOSURE WITH THE MOST COMPREHENSIVE BENEFITS

  • 2-3 Minute Sponsor Segment or Interview During Live Event
  • Premium Banner Ad on Podcast Website Homepage (60 days)
  • Logo Signage on or Near Stage
  • Sponsor Logo on Custom Coasters
Get Started

Sponsorships are limited. Secure yours today!

Live Event Add-Ons
+$1,200

Promoted YouTube Ad

Sponsored ad placement on our YouTube channel for one full month.

Typically see 7-10x more hits
+$1,450

Social Media Takeover

Full-day takeover of BarCode social channels with your content.

Includes Instagram, X, and LinkedIn
+$1,200

Dedicated Email Blast

Standalone email to our full subscriber list featuring your brand.

700+ security professional subscribers
+$950

Sponsored Cocktail

A custom-named cocktail served at our live events and added to the BarCode Cocktail Book.

Permanent placement in cocktail book
+$1,700

VIP Event Section

Reserved VIP area for your team and clients with branded signage and priority seating.

Up to 15 guests
+$1,200

Post-Event Highlight Reel

Branded sizzle reel featuring your logo, clips, and sponsor callouts.

60-90 second professional edit
+$1,100

Custom Intro/Outro

Branded segment with your messaging played at start or end of episode.

Professional voiceover + music
+$1,000

Branded Episode Thumbnail

Your logo incorporated into episode thumbnail across all platforms.

Visible on YouTube, Spotify, Apple Podcasts
+$1,050

Branded Merch Drop

Co-branded merch distributed at a live event or through giveaways.

You supply the merch, we distribute
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>Current & Previous Sponsors_

JOIN THESE INDUSTRY LEADERS

IBMExploit SecurityThreatLockerCrowdSecTuxCareHorizon3.aiSentinelOneMimicElisityLogic Hazard LabsBedrock DataBigIDBlumiraCISCohesityCoreBTSFulcrum TechnologyIDSealImmersive LabsImprivataIronwood CyberMongoDBNucleus SecurityOptivPenteraPrivacy.comSecuronixSevnXSoteroSumo LogicThales GroupVFX Los AngelesVotiroWiCySCognitive Security InstituteBreachCraftCyber Job AcademyCyberStrikeSwimlaneFirstProIBMExploit SecurityThreatLockerCrowdSecTuxCareHorizon3.aiSentinelOneMimicElisityLogic Hazard LabsBedrock DataBigIDBlumiraCISCohesityCoreBTSFulcrum TechnologyIDSealImmersive LabsImprivataIronwood CyberMongoDBNucleus SecurityOptivPenteraPrivacy.comSecuronixSevnXSoteroSumo LogicThales GroupVFX Los AngelesVotiroWiCySCognitive Security InstituteBreachCraftCyber Job AcademyCyberStrikeSwimlaneFirstPro
We Can Customize!

Our Mission is to Help You
Reach Your Business Objectives

Don't see a package that fits? Let's create a sponsorship package that aligns perfectly with your brand goals.

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Pr0ph-1T_bot
Pr0ph-1T_bot online. I know every episode, every cocktail recipe, every guest, every venue on the map, and all the BarCode intel. Ask me anything — latest episode, a drink with gin, venues in Vegas, services, events, sponsorships... what's on your mind?
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